Recently, a new campaign was launched to encourage people in Arizona to lose weight. The goal is to lose a collective one million pounds in six months. The new campaign, "Get Trim Arizona," is being sponsored by Hi Health, Kemin Consumer Care, Phoenix Suns, Arizona Diamondbacks, America West Airlines and the Phoenix Firefighters Association. The purpose of the campaign is to increase people's awareness of the various health risks assocated with obesity such as diabetes, heart disease and kidney disease. Participants can sign up to be a part of the campaign and weigh in at various centers in Arizona. A recent poll found that 76 percent of the residents in Arizona feel that the majority of Arizonans are overweight and Men's Fitness named Phoenix the 14th fattest city in the U.S. For more information about the program, consumers can visit www.gettrimarizona.com. (Phoenix Business Journal February 28, 2002)